If Rip Van Winkle woke up last month and re-read the agenda for Search Engine Strategies NYC 2004, he might not notice that a revolution had taken place. Here's a partial answer: If Rip Van Winkle hasn't been to the expo hall in six years, he last...
Even though it's too late to attend SES New York 2010, it's not too late to give Rip Van Winkle a wake up call. In Washington Irving's story story, Rip Van Winkle falls asleep before the American Revolutionary War and wakes up 20 years after it.
As I glanced through the agenda, I felt like Rip Van Winkle. So, consider this a "wake-up call" for the Rip Van Winkles in your organization. But, I suspect that there are other Rip Van Winkles out there, who don't realize yet how much has changed...
