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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. Guest post in a variety of online venues. What are you doing differently with your writing...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my friends a happy holiday. This rings true particularly for local search marketers as click-to-call represents a powerful way...

  4. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    By collating the information above it creates a base from which you can brainstorm specific ideas around to either extend a post they may have written or shared, or to move the debate on further. Very quickly you can build a "Private Page" within...

  5. How to Dominate the Entire First Page of Google

    The result is a rather large piece of real estate that includes your follower count and a link with image to your latest post. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on...

  6. Twitter Speak From @ to Z – Terms & Definitions

    Whenever you create and post a tweet through Buffer, it will have this shortener attached. Great post! or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to...