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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. This same process must be done on your clients and here is a post I wrote about using competitive intelligence tools to...

  2. Last-Minute SEO - Here Come the Holidays!

    If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic you need. In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in higher click-through rates.

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    For beginners, this post, The Ultimate Guide to Google AdWords Conversion Types, is a great starting point to understand the current conversion tracking options in AdWords. The problem is many users don’t call from the ad; they click through to the...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Post to news streams? What is [VENDOR NAME]'s point of view as it relates to call tracking and local search optimization? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated...