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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Especially if you have a client stiff you on a huge AdWords bill that you were running through your agency like this example! There is no agency that doesn’t go through major peaks and valleys usually revolving around landing a BIG account to...

  2. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. When you are running, your local marketing efforts...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Promote Through Email Marketing In addition to social media, promote your SEO content through email marketing, but don’t include the whole article. Use a teaser to entice your readers to click through to your organization’s website where they can...

  4. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Consider how the words we're putting on the page affect a user's path through the site. You make your case before ever picking up the phone or engaging in an official sales call. Clients are riding the content marketing bandwagon, and they get it.

  5. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. When it comes to the need for global brands to manage their advertising through one platform, Marin Software chief...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    Put some scripted processes in place for your customer service department to transition a complaint originating in social media to a phone call or private chat as quickly as possible. Speech coaches will tell you that smiles come through when...

  7. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. The thing is, today there are so many different strategies you can use to bring clients...

  8. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The problem is many users don’t call from the ad; they click through to the website before calling. Call extensions help you optimize which ads generate calls but now you can see when a visitor clicks through to your website which keyword they used...

  9. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ads with low click-through rates (CTRs) Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. Your landing page shouldn’t contain too much text, but have a strong call...

  10. How to Create a Social Media Friendly Landing Page

    The more obvious you make the call to action, the more likely they are to take that action. People scroll through their newsfeed during coffee breaks. We demonstrate every day that we can drive traffic from social media channels to brand sites, but...

  11. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Building a large newsletter audience can be tough, but there are some great tools out there to help you through the process. The call to action can be as simple as "sign up. The fans that regularly read your newsletter are often your most valuable...