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  1. How to Create a Social Media Friendly Landing Page

    The more obvious you make the call to action, the more likely they are to take that action. People scroll through their newsfeed during coffee breaks. We demonstrate every day that we can drive traffic from social media channels to brand sites, but...

  2. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Building a large newsletter audience can be tough, but there are some great tools out there to help you through the process. The call to action can be as simple as "sign up. The fans that regularly read your newsletter are often your most valuable...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Around our office, we call the top-performing 20 percent "Golden Corral" keywords. I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC.

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are the directory pages designed to pass PageRank through to the location pages efficiently? What is [VENDOR NAME]'s point of view as it relates to call tracking and local search optimization? Which platforms and technologies does [VENDOR NAME...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Again, you can read through my initial findings to learn more. From a recovery standpoint, I had some clients absolutely surge after making a lot of changes (which I call "the nuclear option"). I like to call that the Panda recipe of death: part...

  6. How Can Good PPC Managers Become Great PPC Managers?

    This is especially true in the PPC universe with all the changes that advertising platforms like AdWords go through monthly. Call AdWords, even. Good PPC managers get results, sure. They know their way around the necessary data tools and they can...

  7. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    To get a full understanding of how they push all of their operations to optimize it is worth taking a few minutes to look through the Slideshare Amazon.com: the Hidden Empire. SEW recently caught up with Eisenberg, partner at Eisenberg Brothers and...

  8. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...