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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are the directory pages designed to pass PageRank through to the location pages efficiently? What is [VENDOR NAME]'s point of view as it relates to call tracking and local search optimization? Which platforms and technologies does [VENDOR NAME...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Again, you can read through my initial findings to learn more. From a recovery standpoint, I had some clients absolutely surge after making a lot of changes (which I call "the nuclear option"). I like to call that the Panda recipe of death: part...

  3. How Can Good PPC Managers Become Great PPC Managers?

    This is especially true in the PPC universe with all the changes that advertising platforms like AdWords go through monthly. Call AdWords, even. Good PPC managers get results, sure. They know their way around the necessary data tools and they can...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    To get a full understanding of how they push all of their operations to optimize it is worth taking a few minutes to look through the Slideshare Amazon.com: the Hidden Empire. SEW recently caught up with Eisenberg, partner at Eisenberg Brothers and...

  5. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  6. Combining Social & Content to Earn Visibility & Earn $$$

    Barone identified five key elements that you need to clearly think through at this stage so that you can communicate them appropriately to the audience: As you think through the types of content, you then have to determine how that ties in to the...