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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Barone identified five key elements that you need to clearly think through at this stage so that you can communicate them appropriately to the audience: As you think through the types of content, you then have to determine how that ties in to the...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off hours. After finding out Beal had found them through Facebook, the manager gave him a maple syrup...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    The goal is to find ways to eliminate user steps, or as we like to call it, turning the greens to yellows, getting the system to do more of the work for the user. Once you've completed some of the task analysis, walk through the task flow with your...

  5. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. Mostly, it refers to having a platform to affect the discussion through your writing...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    One even suggested a brainstorming session the next day on Google+ Hangouts to talk through some ideas for British Outfitters' new marketing direction. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British...