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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    People were running around, papers were flying off desks, phones were ringing with nobody to answer them. As he wraps up his phone call, let's see what he thinks . Now, I'm late for a conference call, but keep me in the loop on the campaign's...

  2. 4 Key Recommendations for B2B SEO in Industrial Markets

    White papers and research studies. Clear call-to-action. As optimism over the economy increases across B2B organizations and industries, search engine marketers need to take note. Industrial professionals go online when searching for products...

  3. Security and Responsibility on the Virtual Frontier

    Mostly, the Lab's role in all of this seems to be less policing, and more shuffling papers around. Unfortunately, it doesn't look like they're doing a very good job of shuffling those papers. District Court, Western District of Washington, case...

  4. The Times of London to Begin Charging Readers for Using its Web Site in June

    Murdoch Papers in U.K.to Charge for Web Use (nytimes.com) In a blog post entitled, "A Call to News Publishers: How to Share Your Video," back on June 28, 2009, Olivia Ma, YouTube News Manager, said, "Today we are inviting any professional news...

  5. Improve Lead Conversions with Speed and Quality

    I've read papers and research that state that sales conversions decrease significantly for leads that age more than 24 hours. Call every hour until you reach them, just don't leave them a voicemail each time.

  6. A Tale of Two Links

    I've spent years writing about this industry in white papers, blogs, Web sites, and a variety of discussion forums. I decided to call her the next day. I didn't get a chance to call her until mid-afternoon.