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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A "working life" section that dives in to self-employment, career management, and its benefits Their call-to-action to sign up for their newsletter is inviting and to-the-point. After all, everybody needsgood and reliable information when it comes...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Data Management Listing Management What workflow management and moderation tools does [VENDOR NAME] offer? What about forms from Salesforce or other customer relationship management (CRM) platforms? What is [VENDOR NAME]'s point of view as it...

  3. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business and it's ultimate reponsibility lies with the CEO.

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    OMG' Moments and Lessons in Reputation Management Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off day two of ClickZ Live New York by sharing 15...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    She checked in with the social group before leaving for the day, and they were in full crisis management mode. A major gossip blog had gotten hold of a few internal emails containing highly distasteful comments about the type of people who British...

  6. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other...

  7. 5 Critical Factors for Optimized Mobile PPC Targeting

    If Conversion Optimizer is your preferred method of bid management, then optimizing your mobile experience is even a higher priority (since you can't opt of mobile). The call-to-action is at the top of the page but there is no supporting to tell a...