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  1. Landing Page Optimization: How to Identify Testing Opportunities

    In order to help answer that question he created this handy Google Analytics Custom Report, called Landing Page Testing Ideas, which, in addition to bounce rate, includes the following engagement and acquisition metrics: average visit duration and...

  2. Conflicting PPC Trends: What They Mean & How to Fix Them

    Conversion Rate Increases – But Average Duration Decreases, and Bounce Rate Increase At some point you may find that your user engagement metrics are suffering, such as decreased visit duration or increased bounce rate.

  3. How to Focus Your PPC Analysis & Optimization

    Call duration Average cost-per-call Call time PPC managers, as a rule, are completely swamped. But that doesn’t mean we can’t also increase productivity when managing campaigns. One core tactic to get more done when managing PPC is to achieve a zen...

  4. SEO for Naver – Korea’s Largest Search Engine

    Using what they call “FAS” (Feedbank Analysis System), Naver reflects the search ranking by the duration of user’s visit and “collection ranking” to determine the quality of the link pages. As pointed out in my recent article on Naver’s paid search...

  5. PPC Ad Strategies: How to Prepare for the 2011 Holidays

    Are you leveraging ad copy that calls out the duration of your offers? Do you have mobile specific campaigns that leverage click-to-call, or mobile optimized landing pages? Isn’t it still summer? That’s right, it’s that time again planning for the...