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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    For instance, ads with the word "now" in the call-to-action ("Buy now," "Download now") underperformed all other ads by 7 percent. Test Your Call-to-Action and Avoid "Now" A call-to-action is a standard best practice for any direct-response ad.

  2. New frontloading flap over €8bn clearing threshold

    Nothing changes for the small group of firms that fall into category one – organisations that are members of a clearing house – but category two, which previously covered all other financial entities, has been split.

  3. UBS dominates listed products in Switzerland

    Many commodity managers in Switzerland manage Ucits [Undertakings for Collective Investment in Transferable Securities] funds, but recent changes to benchmark regulation have made the traditional way of doing so impossible.

  4. The changing face of UK retail structured products

    There were lots of regulatory changes, which meant some activities were suddenly deemed unacceptable. You had Barclays, RBS, HSBC, Axa and others, either wholly or partially pulling out of what you could call the 'mass retail' market and focusing...

  5. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. To be successful, marketers must be agile and...

  6. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. However, due to recent Google algorithm changes, if you are using any of these techniques...

  7. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    The report quotes RBC Capital Markets Analyst Mark Mahaney, who said revenue came in slightly below the street because of the "well-publicized Google SEO algorithm (Panda) changes. RetailMeNot CEO Cotter Cunningham said during the earnings call...