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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Competitor Alerts to Monitor Search Activity and Changes If possible, try to monitor your competitor's landing pages for changes including price, offers, and promotions to make sure you can match or at least be aware of these campaigns, especially...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Especially when the web spam team is working on more and more general quality changes, not necessarily things specifically related to web spam, and sometimes general quality people work on things related to web spam, so deciding which one to call...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  5. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    While the tool provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. For example, if your ads aren't currently using sitelinks or call extensions, the Opportunities tab will provide estimates...

  6. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. This can include responsive design, click-to-call, or many other tactics. With mobile showing no signs of slowing, here...

  7. A New Direction for SEO in 2014: The Secure Search Manifesto

    In 2014 we'll see a new content and page-centric SEO workflow form the backbone of, what I like to call, a new "Secure Search Manifesto. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and...