SEO News

Call Center

  1. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. Your landing page shouldn’t contain too much text, but have a strong call to action

  3. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The topic is once again front and center in the Web marketing industry with research coming from WordStream, which recently attempted to quantify gender bias in business. As an example, you can call an election outcome pretty quickly if the early...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. In fact, research from Google indicates 70 percent of mobile searchers...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Page and Content are the Center of the Universe The most effective way to manage your SEO programs going forward is to make pages the center of your SEO world. In 2014 we'll see a new content and page-centric SEO workflow form the backbone of, what...

  6. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    We call these pages Your Money or Your Life (YMYL) pages. You definitely don't want to have a link to a Fourth of July related article front and center on your homepage in November. Google Search Quality Ratings: Your Money or Your Life

  7. Top Online Retailers Lag in Mobile Experience [Study]

    With the holiday season fast approaching, and the mobile device playing a big role in the shopping experience, online retailers should put their mobile shopper front and center. Click-to-call Include a click-to-call feature to allow consumers to...

  8. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Let's call it a version of Moore's law for "hacking". Send a print job with the firmware that has a special command and control center and a tunnel connector readied. However, there is a lot of insecurity in that ethereal land we call cyberspace