There are no plays in the YouTube Creator Playbook for making the best Super Bowl ads. Yesterday’s most popular video was “Chevy Silverado ‘2012’ | Super Bowl XLVI Ads | Chevrolet Commercial. Yes, believe it or not, they played some football in...
In fact, perennial Super Bowl advertising juggernaut Chevrolet has even built their own check in app for the event and will be giving away 20 Chevys during the broadcast thought the app. The Super Bowl is also coming up.
All in all, I was mildly impressed with social integration in the Super Bowl ads. Every year the hype surrounding the Super Bowl isn't limited to the teams playing, but rather the companies vying for a 30 second spot that could set the tone for the...
For example, the long, drawn-out "wassup" from a Super Bowl ad long ago stills own a place in our vernacular (to be fair, mostly because "The Office" revived it), but can you recall the brand that created the ad?
We've all heard the stories about companies spending millions of dollars on Super Bowl ads, only to forget to include their URL in the ad, or to load-test their Web site. Talk to the client about the goals of the promotion, including the desired...
Funny how the Super Bowl interaction with the web differed so much from the recent inauguration. Dennyâ’s had a terrible night, with a free breakfast promo that failed to include a URL in their TV ad or an online call to action.
I remember when the Super Bowl carried its first dot-com ads, though not the actual advertisers. It is sometimes difficult to determine exactly what page a visitor will come in on organically, so matching up the right call-to-action will require...
Last year I reviewed the Super Bowl advertiser fare from two perspectives: URL visibility within the ads, and the SEO, or lack thereof, tied to those campaigns. For anyone that did not catch the Super Bowl advertisements, Fox has leveraged the...
Super Bowl Ads – Where’s the URL? Super Bowl SEO: Who Had the Best Organic Gameplan? There have been some good reviews of this year's always-anticipated Super Bowl ad crop, but the “URL visibility factor” did not rank so well.
Super Bowl Ads – Where’s the URL? Super Bowl SEO: Who Had the Best Organic Gameplan? There have been some good reviews of this year's always-anticipated Super Bowl ad crop, but the “URL visibility factor” did not rank so well.
There have been some good reviews of this year's always-anticipated Super Bowl ad crop, but this article will identify the “URL visibility factor” for the ads, based on the use of the Web address of their Web site within the commercial, spoken or...
This year, marked perhaps most publicly on that galavanza of media marketing Super Bowl Sunday, ad agencies show signs of waking up to the power of Search as a branding tool. An informational page without a single call to action.
