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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    This case could potentially become a class action lawsuit. Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. On the earnings call, CEO Marissa Mayer said...

  2. 6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

    Throughout the video there are many signs of class and luxury. Showing an audience class and quality in a video is important in reflecting the class and quality of a business. Call to Action Links Knowing when and where to place call to action...

  3. Success Through Testing: Don’t Forget the Scientific Method

    Another product of middle school was what we learned in science class, an analytical practice called The Scientific Method. By changing the call to action, our CTR will improve 50 percent. That time of awkward adolescence when we tried on multiple...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The longer the list here the better as these questions will supercharge your understanding of how you might go about structuring a world class CRO strategy for your site. Call to Action: Absolutely uber-critical is the colour, placement and message...

  5. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    In addition, Ceilume’s vinyl ceiling tiles are GREENGUARD Certified for indoor air quality, Class A Fire Rated, and 100 percent locally recyclable. We signed up for Promoted Videos and created Call-to-Action overlays to raise interest in our...

  6. Trademark: The Next Generation

    We know from the class-action moneymaking scenarios of years past that everyone except the lawyers lose in trademark class-action litigation. While some would argue the two issues are decidedly separate, I believe the many of the issues we now face...

  7. Highlights from the SEW Blog: April 21-25, 2008

    Google Sued for Ad Fraud; Another Class Action Settlement? T-minus 1 Day: Last Minute Rhetoric from Microsoft and YahooDuring Microsoft's earnings call, CFO Chris Liddell suggested that an alternative to Yahoo's 'no' is to withdraw the proposal.

  8. Yahoo! Distributing Overture Settlemtent Funds

    The largess came from claims I had made last year as part of the class action suit against Yahoo. If you have questions, you can call the OMS v. I received 5 emails from Yahoo today. Upon opening them I found out I was over $11,000 richer.