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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Their call-to-action to sign up for their newsletter is inviting and to-the-point. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Delaying action will only keep the Panda filter in place. If you've taken action to recover from Panda, then you were obviously on the right track. If you haven't taken action to recover, and you have seen an increase in Google traffic after Panda...

  3. How Can Good PPC Managers Become Great PPC Managers?

    Great PPC managers will deep dive into the data and uncover applicable action items from it. Know what the best course of action is. Call AdWords, even. Good PPC managers get results, sure. They know their way around the necessary data tools and...

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help consumers take action faster. Google's new study looks at local search intent and resulting action – what information people seek when they...