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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Give readers just enough information to whet their appetites, followed by a call to action to visit your organization’s website where they can download the complete whitepaper or e-book. Have you stopped to think that the same great content you’re...

  2. Deal With the Big Rocks First

    What most folks fail to understand is that the general approach your site presents to the users is more important that where to put your call-to-action button. These methods may only generate lifts of tenths of a percent, but, to many websites...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    If your business is in San Francisco or Seattle, your New York customers are ready for action three hours before you. Brands that do not step up to the social media response rate in a timely manner can bet on 60 percent of those unhappy customers...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Takeaways/Action Items Are you using call-tracking software? More than 70 percent of mobile searchers use click-to-call when getting to your website. I have always told my clients that if you get more than 20 percent of your sales or leads from...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Your landing page shouldn’t contain too much text, but have a strong call to action Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions.