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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Delaying action will only keep the Panda filter in place. If you've taken action to recover from Panda, then you were obviously on the right track. If you haven't taken action to recover, and you have seen an increase in Google traffic after Panda...

  2. How Can Good PPC Managers Become Great PPC Managers?

    Great PPC managers will deep dive into the data and uncover applicable action items from it. Know what the best course of action is. Call AdWords, even. Good PPC managers get results, sure. They know their way around the necessary data tools and...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help consumers take action faster. Google's new study looks at local search intent and resulting action – what information people seek when they...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    SEW recently caught up with Eisenberg, partner at Eisenberg Brothers and Associates, and the author of Call to Action and Waiting For Your Cat to Bark? However Amazon, to a greater degree than Google, has a Bias for Action among their core values:

  5. Combining Social & Content to Earn Visibility & Earn $$$

    Everhart also reminded the audience that we now live in a multiple device world, and your site needs to be device agnostic, but you can't just build a responsive design site and leave it at that - you also need to think about what happens to your...