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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    SEW recently caught up with Eisenberg, partner at Eisenberg Brothers and Associates, and the author of Call to Action and Waiting For Your Cat to Bark? However Amazon, to a greater degree than Google, has a Bias for Action among their core values:

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Everhart also reminded the audience that we now live in a multiple device world, and your site needs to be device agnostic, but you can't just build a responsive design site and leave it at that - you also need to think about what happens to your...

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Cutts' call to action is an important opportunity to look at guest blogging as just one component of building your personal thought leadership plan. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search results, you can access...