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  1. Learning to Carry Your SEO Baggage

    Sometimes you must take corrective action in order to have the future you want. But just because we get to call a do-over doesn’t mean we are instantly free of everything behind us. The things we’ve done, for better or worse are what make us who we...

  2. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    For instance, ads with the word "now" in the call-to-action ("Buy now," "Download now") underperformed all other ads by 7 percent. Test Your Call-to-Action and Avoid "Now" A call-to-action is a standard best practice for any direct-response ad.

  3. Netting problems will restrict pension funds, FCMs warn

    FCMs say they are not yet passing the extra costs onto clients, but one has reduced clearing limits for its clients to help manage the impact; another claims to be considering similar action. It also means they can call for margin – and hold...

  4. Using Analytical Analysis to Help Improve Conversions

    Where we see the drop-off primarily happening, is there a lack of calls to action, links to related content, or confusion in navigational linking? This is where we will want to walk a few pages back in the conversion funnel and assess calls to action.

  5. Writing Your Way to the Top of Search and Social Results

    Google+ users take action on words such as "Share," "Promote," and "Increase. Use call out quotes of some of the main points Poof! No more. Garbage in, garbage out. Today’s smart brands are putting their money where the return on investment (ROI...

  6. Poor collaboration leaves banks open to cyber threat

    Take action Practising responses to an attack is very important, because when an attack happens, your staff needs to know who to call and what to do and if they don't, you stand a very good chance of suffering significant failures, and losses...

  7. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Give readers just enough information to whet their appetites, followed by a call to action to visit your organization’s website where they can download the complete whitepaper or e-book. Have you stopped to think that the same great content you’re...

  8. Deal With the Big Rocks First

    What most folks fail to understand is that the general approach your site presents to the users is more important that where to put your call-to-action button. These methods may only generate lifts of tenths of a percent, but, to many websites...

  9. Social Customer Service Secrets to Avoid Negative Search Results

    If your business is in San Francisco or Seattle, your New York customers are ready for action three hours before you. Brands that do not step up to the social media response rate in a timely manner can bet on 60 percent of those unhappy customers...