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  1. Microsoft Researchers Show How Advertisers Are Funding Search Spam

    In a paper entitled Spam-Double Funnel: Connecting Web Spammers with Advertisers , researchers at Microsoft and the University of California Davis show the path whereby the ads of legitimate web site owners come be shown on spam pages.

  2. Search Marketing in Regulated Industries

    Here's how to avoid common gotchas or even worse consequences.A special report from the Search Engine Strategies conference, August 6-10, 2006, San Jose, California.Involved in retail? Chances are, you have to deal with regulations from the...

  3. Search Marketing in Regulated Industries

    Here's how to avoid common gotchas or even worse consequences.A special report from the Search Engine Strategies conference, August 6-10, 2006, San Jose, California.Involved in retail? Chances are, you have to deal with regulations from the...

  4. Compare & Contrast: Ad Guidelines At Overture & Google

    However, if you sell computers only to those who live in California, then your "relevancy" is suddenly narrowed to a much smaller group of people. The second and more important reason is that Google makes use of clickthrough measurements to...