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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Santa Clara, Calif.based company, Chegg, is a seasonal business focused on helping college students with resources like textbooks, scholarships and more. Every once in a while, Twitter shares interesting case studies of how unique brands have used...

  2. Doodle 4 Google 2012 Winner Travels to Pirate Times

    Grades 6-7: Herman Wang, Grade 6, Suzanne Middle School, West Covina, Calif.for his doodle “Retro City. It’s the coloring contest that blows all others out of the water. Second-grader Dylan Hoffman of Caledonia, Wisconsin, scored a $30,000 college...

  3. How Local Small Businesses are Evolving Their Online Marketing Strategies

    That differs vastly from what Bob Little of Culver City, Calif.spent to bolster his auto shop’s web presence: zilch. Steven Kesten, an employment lawyer from Marin County, Calif.does a combination of advertising online and in the print version of...

  4. Google Won't Pause New Privacy Policy - Should They Have To?

    Mary Bono Mack, R- Calif.arranged the briefing, telling USA Today that Google’s March 1 launch date for the new policy doesn’t leave time for a full public hearing. In a lengthy response to EU regulators who had asked Google to hold off on...

  5. Doodle 4 Google 2011 Winner Dreams of Being an Astronaut

    Someday, Matteo Lopez of South San Francisco, Calif.wants to be an astronaut and explore space life. Today, the 7-year-old Monte Verde Elementary School student is the winner of the 2011 Doodle 4 Google competition, beating out 107,000 other...

  6. 'Rogue' Drug Ads May Cost Google $500 Million

    Then, in December, Google posted "Taking rogue pharmacies to court," announcing they were filing a civil lawsuit in San Jose, Calif.against advertisers they said deliberately broke Google's rules. Google has been under investigation by the...

  7. Search Marketing Guide to Naver, Korea's Most Popular Search Engine

    I recently spoke with Naver's Kyle Choi, SEM Manager and Ted Kim, Marketing Manager in their Irvine, Calif.office to talk search advertising and learn a bit more about what makes them different from other search engines we're used to advertising on.

  8. D.C. Gets a Street View of New Anti-Google Video

    Darrell Issa (R-Calif.of the House Oversight and Government Reform Committee: Consumer Watchdog is at it again. In the new video "Mr. Schmidt Goes to Washington," the group demands Eric Schmidt be called before Congress for hearings about the data...

  9. Yahoo Appoints Ross Levinsohn as New EVP of Americas

    SUNNYVALE, Calif. Yesterday's rumors are today's news and in this case the news is that Yahoo has hired former News Corp exec, Ross Levinsohn. He is replacing Hillary Schneider who joined the ranks of this unfortunate list earlier in the month.