Planning: Developing content calendars and looking at trends should be a part of your marketing activities. How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey (@mattbaileysays) as he...
Through clear roles and responsibilities, ownership, simple tools like editorial calendars, more complex monitoring and publishing technology, and the support of an agency for creative and production, SAP LAC has taken its social media practice to...
Stay nimble: While we can plan until our heart’s content with editorial calendars and legal approvals, savvy brands recognize the need to work on the fly and stray away from the planned content as needed.
And don’t forget editorial calendars – you can see months in advance what the publications are going to be covering. The latest Google changes have put a real emphasis on high quality, unique content that is linked to by quality sites.
Originally designed for books, magazines, and newspapers, editorial calendars have been around for centuries and are the lifeline to successful publishing. Social media editorial calendars create a cohesive layer to a content strategy that bridges...
Editorial calendars can help content managers, SEOs, and businesses organize content and blog posts efficiently. On the advertising and partnership side, editorial calendars can strengthen current relationships and help forecast the future.
Q and A: Answer questions and get feedback from all key players since they’ll have this time already blocked off on their calendars to think about PPC. Whether you work in-house or at an agency, there is no escaping the core client-consultant...
Some sites have sale calendars and slot certain businesses in to certain days or try not to repeat certain offer types at certain times. The draw is obvious: they have huge email databases of known buyers in exactly the locations you serve.
Based on data we’ve seen, early morning iPad usage is essentially a hybrid of a laptop and a newspaper - used to browse news, check email and calendars, and "dip in" to the web in a relaxed way. The iPad has become a common sight in many work...
They also use their calendars religiously. But the hidden costs of vendor hopping are not well-recognized. Here are six reasons to stay with your current SEM provider, even when frustrations are high and the value proposition is in question.
This is an awesome tool for scheduling group meetings and coordinating calendars. Between social media campaigns, link building tasks, analytics reports, meetings, networking events and all that other good stuff that fills the inbound marketer’s...
Shared calendars The use of enterprise collaboration software with Facebook and Twitter-like functionality – like microblogging, profiles, and activity streams adapted for workplaces – will soar, eclipsing demand for more traditional communications...
Leap days, which keep our calendars in line with the sun, generally happen every four years (i.e.years that end in ’04, ’08, ’12 … ’92, ’96); however, years ending in ’00 only have a leap day every 400 years.
There’s no doubt that the launch of Google Instant in early September 2010 touched off a sea change in search behavior, as hordes of search engine users gleefully rescued nanoseconds back into their calendars – and the occasional multi-word search...
Most search marketers have had these dates circled on their calendars all year. After all, nearly a quarter of retail revenue for all of Q4 comes in the week beginning on Black Friday (and including Cyber Monday).
Here, upon searching for “flights to Brazil,” we're presented with a variety of options for reviews, price comparison, flight finders with interactive calendars, related searches, and the like. With the most basic cues, they know if you are happy...
To turn dimming and graying off, you can either click on the down arrow to the right of “My Calendars” under the small calendar on the left side and select Settings, or click on the gear icon on the top right in Google's navigation bar and choose...
While the ability to color code your calendars has always been a feature of Google Calendar, an update from Google now lets you color code individual events within Calendars. If you have multiple calendars with different colors, the calendar color...
These are the hardest calendars to crack, and also unfortunately the most likely to be superseded by "more important" meetings as the scheduled training time gets closer. Many organizations that have tried enterprise-level search engine...
The cloud has become our new data center and it holds much more than just our e-mail -- photos, music and videos are now hosted off our computers, as well as calendars and other business apps. We'll use these search agents in so many ways...
