As engagement with the app progresses, customized content begins to filter into the UI in the form of categorical “cards” – weather alerts, breaking news, calendar reminders and so forth – all compiled based on past behavior, current context, and...
For the CEO with nothing to say, work with them to create a strategy (yes, you do need a social media strategy for your brand) so they have talking points broken out and a calendar to clearly follow. The one from KRC Research and Weber Shandwick...
Create an editorial calendar for your outbound content. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword. To add to the hype, people are completely misunderstanding all of the signals Google...
While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. Controlling the conversation around your brand is critical to upholding and...
Review promotional calendar for any active offers that could be implemented I often hear the following from marketers: "I tested my ads six months ago and we learned that 'Free Shipping and Returns' works better than anything else.
In the PR industry, Chase's Calendar of Events is a terrific resource – it lists over 12,500 events worldwide and costs around $75. SEO and public relations have much potential for synergy. Not only can you get media coverage, you can encourage...
Google Calendar In their line up of latest releases, we've seen Google+, Google+ Local and now, well… Google Now. The release of Google Now nearly a year ago didn't make waves, as it was only available on Android devices running Jelly Bean (and up).
Knowing this and organizing your content types in such a way can really help you format an editorial calendar that will resonate with all of the people you wish to attract. To make it easier to pull the data into an editorial calendar my preference...
The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. Lightbox Collaborative has created an excellent editorial calendar that...
Sites can use this insight to adjust their editorial calendar and provide content that matches reader interest by time of day, day of the week and device. Content strategy is all about matching visitor intent with the right message to meet user...
Hubspot offers a great social media planning calendar which allows you to input the date and time you would like to publish articles for particular social sites, and will auto calculate the number of characters in your post.
MJ: When drafting an editorial calendar for a corporate blog, do you focus more on viral-ability or keywords? For some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how social plays into their...
Yup, the calendar. An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling miserably. His neighbor finally can't stand it, so he walks over and asks, "Fred, what's with Gideon?
Simply turn on the levity and your Google Calendar will be packed with fun events such as a chat w/ T. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line...
We kept rolling with content production, but really let the demands of our target audience drive our editorial calendar. We designed a publication calendar for a few pieces of core content, and then set hooks in place to monitor the news and...
Even if your sales reps can’t produce content for you, they should certainly be utilized to inform and guide your editorial calendar. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative...
Content (article, video, image) is keyword-focused and aligned to keyword strategy and editorial calendar. Content is syndicated in appropriate channels (RSS, Reddit, PRNewswire, whatever’s appropriate for your content calendar is updated with...
How to avoid budget mistakes: Have someone else double-check your entries, and put a reminder on your calendar for the last Friday of each month to reset your MDS budgets. Everyone makes mistakes. You’ve heard that saying a thousand times, and yet...
How to Create a Social Media Editorial Calendar SEW recently revealed the Most Engaging Posts of 2012. As a shameless plug, my article "10 Old SEO Methods You Need to Stop" ended up being among them and I proudly Tweeted and bothered my co-workers...
The Mayan calendar ended this month. Contrary to the “predictions,” it wasn't the end of the world, just the end of Mayan content. To avoid having your company come up short on content, let's take a quick look at the history of web content and...
