The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. Lightbox Collaborative has created an excellent editorial calendar that...
Sites can use this insight to adjust their editorial calendar and provide content that matches reader interest by time of day, day of the week and device. Content strategy is all about matching visitor intent with the right message to meet user...
Hubspot offers a great social media planning calendar which allows you to input the date and time you would like to publish articles for particular social sites, and will auto calculate the number of characters in your post.
MJ: When drafting an editorial calendar for a corporate blog, do you focus more on viral-ability or keywords? For some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how social plays into their...
Yup, the calendar. An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling miserably. His neighbor finally can't stand it, so he walks over and asks, "Fred, what's with Gideon?
Simply turn on the levity and your Google Calendar will be packed with fun events such as a chat w/ T. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line...
We kept rolling with content production, but really let the demands of our target audience drive our editorial calendar. We designed a publication calendar for a few pieces of core content, and then set hooks in place to monitor the news and...
Even if your sales reps can’t produce content for you, they should certainly be utilized to inform and guide your editorial calendar. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative...
Content (article, video, image) is keyword-focused and aligned to keyword strategy and editorial calendar. Content is syndicated in appropriate channels (RSS, Reddit, PRNewswire, whatever’s appropriate for your content calendar is updated with...
How to avoid budget mistakes: Have someone else double-check your entries, and put a reminder on your calendar for the last Friday of each month to reset your MDS budgets. Everyone makes mistakes. You’ve heard that saying a thousand times, and yet...
How to Create a Social Media Editorial Calendar SEW recently revealed the Most Engaging Posts of 2012. As a shameless plug, my article "10 Old SEO Methods You Need to Stop" ended up being among them and I proudly Tweeted and bothered my co-workers...
The Mayan calendar ended this month. Contrary to the “predictions,” it wasn't the end of the world, just the end of Mayan content. To avoid having your company come up short on content, let's take a quick look at the history of web content and...
If you consider your colleagues, subscribers, prospects, and clients as “friends” – think about the power of a written and organized social media editorial calendar . One good place to start is the social media editorial calendar.
Take a few days off from your normal editorial calendar. They want people to “Like” them on Facebook or follow them on Twitter. Brands want to socialize, share a laugh, hangout, join a Group and even have a conversation.
According to the calendar created by this ancient civilization, the world will end on December 21, 2012, and there isn't a thing we can do about it. As you may have heard, 2012 has the distinction of shouldering the demise of Planet Earth.
Yes, it's sensible that rather than having a rigid 12-month editorial calendar, you add flexibility in order to adapt and change. Over the last few weeks, the one thing I'm hearing a lot more people starting to talk about is the need to be agile in...
Find birthdays of people in your industry, make a content calendar, and get something ready to post at midnight of their birthdays. No longer can we get away with creating content. It has to be newsworthy content.
Smart brands will have a chief content officer charged with an agile content marketing plan that includes an editorial calendar, non-promotional types of content, strong visuals, email marketing, and offline advertising.
Now, if they could just send us a chocolate everyday, then it really would be a perfect sort of advent calendar for an SEO! It is that time of year and most are hoping to receive some awesome gifts from someone.
Bing’s description of this category is as entertaining as the results themselves: “Even if the Mayan calendar is wrong about 2012, news coverage from the year was nothing short of historical. Bing has announced the top searches in 2012 across a...
