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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    But a great way to really understand the overall value is a nifty tool provided by Google called the Full Value of Mobile Calculator. The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Calculator" is more of a metaphor than an actual calculator. A calculator reduces the dependency on individual user knowledge and increases user engagement, which increases conversions. Designers often place too much emphasis on website analytics...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Getting useful data from an online calculator? My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org. Through our experience with their site, I learned valuable gamification tips marketers...

  4. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    Use this calculator when you compare results and always ask what the data set size (the "n") was. The big data premise is simple and logical – in an age where every pixel can be tracked and measured, the challenge isn't having the data or accessing...

  5. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Features that will help you determine if a website is a true merchant include: a “view your shopping cart” link that stays on the same site.a shopping cart that updates when you add items to it.a return policy with a physical address.a shipping...

  6. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    It’s more of an information calculator and therefore works best when searching for sports scores, dates in history, and conversion queries. Recently, PCWorld had a mobile search face off between the search apps on Android, so it’s only fitting that...