SEO News


  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    According to Google and Ipsos MediaCT's calculations, that is an 80 percent lift in top-of-mind awareness. Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    While Google continues to enhance Google Analytics, many custom reports and calculations are related to paid advertising. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe.

  3. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Here are some examples of common calculations you'll make in digital marketing: All that GPS data can also turn simple calculations into a ridiculous cascading mess. Turning off GETPIVOTDATA lets you do simple, quick calculations without dragging...

  4. How to Create Great Content: Start by Creating Content for Yourself

    If my extensive calculations are correct, that means only a miniscule .1 percent percentage separates you and I. Most people new to marketing (and even many of those not so new) think about marketing as "how do I get visitors to my website?