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  1. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    Computers are simply mathematical calculating machines; while they can project probabilities to the nth decimal place, their precise manner of "thinking" is often in juxtaposition to our own. In the past, SEO copywriting involved embedding the...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!

  3. Twitter Ads: Are You Wasting Money on Mobile?

    My initial hypothesis was validated when calculating the conversion rate and cost per lead of each campaign. But to reap the benefits you must understand how to test and optimize the channel. One of the targeting options for Twitter advertising...

  4. 5 Ways to Make Web Analytics Data More Insightful

    You can then add layers of additional analysis such as calculating the long term mean, variance, and standard deviation. As discussed in the previous tip, calculating standard deviation is an easy way to determine whether the change you see in...