Updates such as Caffeine and Google Panda reduced rankings for low quality sites and improved rankings for sites with great, innovation, and insightful content. Well, 2012 has been one of hell a ride for the search marketer.
Additionally, so much more new content and refreshed content drives the bots nuts giving them so much more to want to peruse on the site, thanks Google Caffeine! I was a part of a much anticipated website redesign and relaunch recently.
All of these dangerous practices knowingly or unknowingly fall into the realm of content quality and showing devotion to your site content will allow you to provide fresh and unique copy that post Caffeine (yet again, another big algorithm update...
Not only is this app essential to keeping community managers on the go fueled with caffeine, it’s always good to know where the nearest SBUX is. It often takes being able to snap a photo or write a post sitting on the bus or at 35,000 feet (thanks...
Caffeine In 2009, a preview of Caffeine was released. Caffeine” gave the search engine a major jolt (hence the name Caffeine) increasing the speed of crawling pages, speeding up how fast the search engine delivered results, the accuracy of results...
In Google alone, we have seen the entry of local results, the birth of universal search, the Caffeine update, Google Instant, and Search Plus Your World. Personalization is here! Wait, it was kind of already here, so now is it “totally” here?
Google's changes over recent years, such as Caffeine and Google Panda updates, are mostly concerned with content and relevancy issues. Forrester's Interactive Marketing Forecast for 2011-2016 predicts that 26 percent of all advertising spend will...
This seems to also be a continuation of last year's need for speed, with elements such as real-time search (now defunct to a large degree), site speed as a ranking factor, and the Caffeine update. Recently the folks over at Google had a new algo...
Where their Caffeine architecture allows Google to quickly crawl the mass and complex contents of the Web, this latest update is meant to select which queries require the most recent results. A new Google algorithm update designed to pick and...
Since Caffeine in 2010, we can surmise that they may be getting closer to a point where they can use these signals more (and police potential abuse). Once again, one of the problems with early personalization was resources things have changed a lot...
This isn’t entirely unexpected, as Google upped the game with their Caffeine update last year. In late September, Search Engine Watch spoke with Microsoft to learn more about Bing’s new back-end search infrastructure, one component of which is a...
His advice is to start with "something simple and small like biking to work, not watching TV, giving up caffeine, not doing sugar". Matt Cutts, head of webspam at Google, appeared on AOL.com this morning as part of their "You've got:" series of...
If this all sounds a bit familiar, perhaps it’s because Google performed a similar search indexing update, known as Caffeine. Google’s Caffeine update was meant to speed up searches by 50 percent while increasing accuracy and relevancy.
Plan for budget increases, plan to be agile, and plan to have caffeine ready to go. Our plans for holiday are already needed? Isn’t it still summer? That’s right, it’s that time again planning for the holiday, and in the search marketing world...
If you've paid attention to Google over the last year or two, you know that their ability to index content quickly has improved dramatically; they're literally hopped up on caffeine. Google has updated its tools for submitting a URL for indexing.
Singhal said the shallow content overload that had users complaining mostly came about due to their Caffeine update. There has been much speculation about why sites were dropped and others were promoted.
While Caffeine wasn't a ranking method per se, it changed how Google crawls the Web and places content in its index. While the big G had fun announcing Google TV and giving us a cool, playable Pac-Man Google Doodle in May, the search giant went...
We saw the introduction of Google Instant, Google Caffeine, Google SERP revisions to marry organic and local listings, and the Bing/Yahoo index merger to name a few. The year 2010 can be summed up as a year of many new things in the world of search...
Harry goes on to suggest that recent changes, such as QDF and the Caffeine infrastructure change, would allow for greater access and accountability for elements such as temporal, behavioral, and social signals.
What was announced was arguably the biggest change in the user interface (UI) of search engine results pages since search engines were invented and one of the most sophisticated engineering projects for Google since Caffeine.
