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  1. How Google’s Mobile Best Practices Can Slow Your Site Down

    This helps with ISP (Internet Service Provider) caching and is another signal for Googlebot and our algorithms to discover and understand your website's configuration. As it turns out, implementing the Vary User-Agent HTTP header effectively turns...

  2. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Often something as simple as proper image compression or server caching will make all the difference in the world. Your site is fantastic. You have great content. People think your site rocks – traffic is skyrocketing and you're attracting plenty...

  3. 3 Tools for Optimizing Page Speed [Best of SEW 2010 #9”

    In the configuration settings for this tool, you can set it to run each page twice, so it can show you the effect that caching content on your site from a prior visit has on your load times. Editor's note: As 2010 winds down, we're celebrating the...