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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    For example, one common fix is as easy as adding a line to your HTTP header to leverage browser caching. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will...

  2. How Google’s Mobile Best Practices Can Slow Your Site Down

    This helps with ISP (Internet Service Provider) caching and is another signal for Googlebot and our algorithms to discover and understand your website's configuration. As it turns out, implementing the Vary User-Agent HTTP header effectively turns...

  3. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Often something as simple as proper image compression or server caching will make all the difference in the world. Your site is fantastic. You have great content. People think your site rocks – traffic is skyrocketing and you're attracting plenty...