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  1. 3 Keys to Activating an Audience with Smarter Content

    There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV...

  2. 6 Billion Hours of Video Watched on YouTube Each Month

    And history – from the transition to radio, then TV, from network to cable – tells us that advertisers always follow the audience. In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now...

  3. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    “Picture the communications future: every home linked via cable TV, push‐button phone, and video cassette to virtually every information retrieval bank in the country; every citizen able to efficiently get an answer to every question, a solution...

  4. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    Meanwhile, the top ranked program on cable TV in July 2012, the Home Run Derby on ESPN, drew 6.9 million viewers. In other words, there are nine YouTube Partner channels with larger audiences than the top ranked program on cable TV and five YouTube...

  5. Google Doodlers Pay A Call On Charles Addams' 100th Birthday

    While only on the air for two seasons, the episodes continue airing with regularity on cable stations, fueled by nostalgia and popularity. His work was, and is, very popular and beyond the TV series, movies and Broadway musical, they are referenced...