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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Amazon also allows you to provide product for free if you ask for an unbiased review. Adding in videos as well can really help your product stand out from the competition. Before you start writing any content, check what the character limits for...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Historical purchase analysis determined this was the audience most likely to purchase our product. There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    If your product has been in the market for a while, give coupons to customers who review your product on Amazon or YouTube. Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers.

  5. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Consider Remarketing and Product Listing Campaigns But keep in mind that every new advertising...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way for people on the free trial versus people who haven't yet tried your...