SEO News

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  1. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The benefits of getting your content in front of someone looking for a product or service in your vertical, as opposed to throwing marketing dollars against the wall and seeing what sticks, are clear.

  2. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Director of SEO and Social Product at The Search Agency, Grant Simmons began his presentation with the quote “Bing stands for Bing is not Google,” and the laughter amongst the marketers and SEOs just about said it all.

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Create a paid search campaign that includes the product name, SKU, manufacturer number, etc.as target keywords that drives to the promo page. The climbing popularity of consumer showrooming – checking prices and product information while shopping...

  4. BloomReach Adds 4 New Metrics to Measure Page Quality

    If you're not familiar with BloomReach's other offerings, it includes technology that interprets consumer demand (e.g.search volume, activity on the sites, purchase data, activity on the web, and other factors) and optimizes pages using existing...