Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different...
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
Mobile commerce is the biggest opportunity, said Michael. Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of...
You could ask them to join individual associations – the local chamber of commerce for example. This can fuel product development and SEO strategies. They’ll be able to identify common customer questions, reservations and the most effective selling...
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. For example, on a search for Nokia, Aliyun’s SERP...
Having a clean feed is of benefit to an e-commerce website whether or not the company has a digital catalog. On the Google Catalogs dashboard, there is a tab in which the publisher can enter a query such as a part number or product name to search...
F-commerce a flop? It’s true that the product listings are paid search ads by advertisers, but Microsoft contends this discriminates against other companies who do not pay to be listed, misleading consumers.
If you’re a local business, can you get the local chamber of commerce to link to you? If one of the products you offer is left-handed golf clubs as a product, for example, is there a page on your site focused on left-handed golf clubs?
That’s what happened when Brian Christian wrote about the A/B test — the technology behind some of the biggest e-commerce online. You may have your prices too low for the value you are providing so customers walk away thinking that you are hyping...
This will include both Google authorship as well as product-specific information for e-commerce websites. YouTube, Google+, PLAs (product listing ads), and Google Local will see increased visibility. 2012 has been an exciting year for search...
This accelerates as we enter the biggest shopping season in the biggest year of retail evolution since birth of e-commerce. ComScore Senior Director Matt Archer says mobile's share of retail e-commerce is on pace to reach double digits for the...
Econsultancy just released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. Econsultancy's blog also shares some of their other tips from their E-Commerce Best Practice Compendium as well.
Mike Dudas, Emerging Business Lead in Google’s Mobile Commerce division, tweeted yesterday that the purpose of the acquisition is to “power highly targeted manufacturer and private label coupons. Some other exemplary applications of the techniques...
Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the data to which they have access. Overall, for the November holiday season period to date, conversion rates and return on as spend...
Third parties such as social shopping app maker Glimpse have been offering solutions to specific aspects of the social commerce “problem” for some time, particularly the disparate data sets available to online retailers.
AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for search marketers managing campaigns around larger retail product catalogs. Check out this piece in Retail Online Integration where he maps out a tool to better...
This happens to be a sensitive topic for me, at the moment, as my company has recently completed an SEO audit of a large, e-commerce website that was built on IBM Websphere Commerce. As for our earlier reference of the client on IMB Websphere, they...
There's no reason that the same approach won’t work in e-commerce as well. The term “Digital Endcap” is derived from endcaps, those compelling displays you find at the end of aisles to help promote a particular product, in traditional retail stores.
Debenhams chose the German market because it has been consistently one of the company’s top performing countries online – and because Germany is the second largest e-commerce market in Europe. Here’s how e-commerce companies can reach a wide scope...
We create automated bidding rules around our clients most important key performance indicators (KPIs) such as cost per acquisition, return on advertising spend, or margin goals for e-commerce clients.
