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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Then send them to some of the competitor websites that users identified in round one and ask how the two pages rate against each other in those same categories. Maybe there are features that could be bundled together to create the most enticing...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...