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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    But there are dozens of categories, and even pre-made lists for you to use: From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Then send them to some of the competitor websites that users identified in round one and ask how the two pages rate against each other in those same categories. Maybe there are features that could be bundled together to create the most enticing...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  4. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Often times, ecommerce sites can have product categories containing hundreds or thousands of products that span multiple pages. This additional content can help improve potential relevancy scoring, time on page, user engagement levels, and can help...