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  1. Google Plans to Combine Mobile & Desktop Ads

    Google’s recent transition to a pure paid model for Google Shopping product listings was controversial in itself. Can Google remain objective when they’re proposing an amalgamation of services that defies all conventional knowledge (even their own...

  2. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    The idea that others found the product and services to be valuable helps create a sense of comfort for the consumer. You must be an advertiser that provides customers with paid goods or services, or one that enables the buying or selling of...

  3. How to Use QR Codes for Better Conversion Rates

    When" opportunities: After attending a demo, in-store shopping, catalog shopping Barcode content: Link to a product review or competitive comparison page of US smartphone owners compare prices on their mobile device while in-store, shopping for...

  4. The Decision-Making Funnel, Stage 4: Action, Part 2

    More commonly, the provider offers a number of value-added services or options that aren't always available from others or that can't be easily compared. Even if your company is one of the online leaders in a category, that doesn't mean your brand...

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  5. SES New York is a Search Expo as well as an SEM Conference

    Marchex's innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. The company blends best-in-class digital marketing services - including paid search, search engine...

  6. Revised Google Quality Rater Guidlines Surface

    However, affiliate sites that offer reviews, price comparisons or some other value-add to featured products or services are ok. They simply contain links to merchants where they can then purchase a product advertised by the thin affiliate.