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  1. 7 Ways to Get More Out of Your Conversion Confirmation Page

    In a perfect world, your new customer would discover a secondary product right after they made a purchase (or ideally before so they can add it to their cart! After someone makes a purchase, you may consider displaying testimonials for that product...

  2. Driving Consumer Insights With Mobile Analytics

    For example, are your users leaving product reviews, referring the application to others, etc. The next type of analysis is Funnel analysis, which basically allows you to see who, at Activation, downloaded the product, used it 1x and filled out a...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Product Development GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc. GOAL: Grow Awareness, Reduce Ad Costs brand/product online social mentions, pins, etc.

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most brands find it easier to dominate search engine results for the name of their company, brand, product or service. Most who optimize know that optimization for brand, product/service, and location can greatly increase visibility in search...