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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Know your client's weaknesses, and focus on why someone should buy your product vs.someone else. Samsung got fined for hiring people to write fake positive reviews of its own products and negative reviews of competitor HTC.

  2. 4 UX Tips That Will Improve Your Content Strategy

    What is it about our product or service that the buyer isn't confident about at this point in the process? UX reviews take into account the visual appeal of a user interface. So how do you think like a UX strategist, and how will doing so help you...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    You have a great idea or product, some money to invest, eager customers, and great workers. Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers. If your product has been in the market for a while, give coupons to customers who review your product on Amazon or YouTube.

  5. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Consider Remarketing and Product Listing Campaigns But keep in mind that every new advertising...

  6. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Customer reviews and product ratings: Forty-eight percent of online shoppers were influenced by online reviews and ratings, which was a 45 percent increase over 2012. For in-store shoppers, 37 percent were influenced by reviews and ratings while an...