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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way for people on the free trial versus people who haven't yet tried your...

  2. 7 Ways to Get More Out of Your Conversion Confirmation Page

    In a perfect world, your new customer would discover a secondary product right after they made a purchase (or ideally before so they can add it to their cart! After someone makes a purchase, you may consider displaying testimonials for that product...

  3. 10 Vital Steps to Building Social Influence

    Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...

  4. SEO Diagnostics: Urgent & Preventive Care

    If you have review data for products you don’t carry, but you want to still leverage the review data (i.e.user-generated content), provide a message that the product is no longer carried on the page, but link to a similar product option.