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  1. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Use this easy-to-use tool to quickly create keyword sets in all match types. Build out your keyword list in minutes with this tool.

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Use it as a tool to see which keywords did really well if you cut brand out of the equation. It makes sense if the user is taking a long time to research and we want to be on shortlists but not over-prioritizing searches that aren't really very...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    A good tool to help you answer some of the questions posed is SpyFu. Excel is the recommended tool of choice to help facilitate this. This research document will be vital in helping you do more of what works and identify any weak spots.

  4. The Role of #Hashtags in Social Media and Search

    The hashtag more than a collection of characters – it is a tool to be used to reach new audiences, connect like-minded people, and facilitate streams of conversation. Research Want to know what your customers are talking about, what your...

  5. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Of course, there is a lot more to BWT than just the eight features listed above, including the keyword research tool, geo targeting, disavow tool (they were the first to offer this), and crawl control.