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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords. With an incremental strategy, you can optimize for one product or...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    One tool I rely heavily on for a range of tasks is Screaming Frog. It could contain flawed research, or the tone is dull, or it's poorly structured, or maybe it's totally self-promotional. Duplicate content: Very similar or exact versions of the...

  3. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  4. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Use this easy-to-use tool to quickly create keyword sets in all match types. Build out your keyword list in minutes with this tool.

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Use it as a tool to see which keywords did really well if you cut brand out of the equation. It makes sense if the user is taking a long time to research and we want to be on shortlists but not over-prioritizing searches that aren't really very...

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    A good tool to help you answer some of the questions posed is SpyFu. Excel is the recommended tool of choice to help facilitate this. This research document will be vital in helping you do more of what works and identify any weak spots.

  7. The Role of #Hashtags in Social Media and Search

    The hashtag more than a collection of characters – it is a tool to be used to reach new audiences, connect like-minded people, and facilitate streams of conversation. Research Want to know what your customers are talking about, what your...