SEO News

By Product Research Online

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  1. The Rise of the User Experience Marketer

    Both marketers and UX professionals must focus on creating a positive customer experience in order for a website or product to be successful. Whenever you’re updating a site’s content structure, building new product pages, or changing a conversion...

  2. UBS dominates listed products in Switzerland

    A Swiss private banker says "you can create a product in a day or two" using AMCs. For Swiss insurance companies, UBS put together a 10-year capital-protected product as part of a multi-premium life insurance policy.

  3. Mobile, the Ultimate Shopping Assistant, Says Google

    Another 63 percent will research online before Thanksgiving, while 60 percent will purchase their items that weekend. Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of...

  4. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  5. Drive Your Clicks In-Store With Local Inventory Ads

    In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online first. Local inventory ads are a new version of a product listing ad. Google will use the store ids and each product’s unique...

  6. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    BloomReach’s latest research findings were announced in tandem with the company’s launch in the U.K.and a new product: BloomReach Compass. This, according to research commissioned by BloomReach, a company that provides a personalized discovery...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    We research someone online before agreeing to a first date — is he a deadbeat? People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in...

  8. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...