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  1. Implementing your Search Strategy for the Latino Market, Part 2

    Matt Williams, VP of Prominent Placement, concurs by saying you should create country-specific, regionally-targeted, even demographically targeted, Latino-oriented campaigns. Matt Williams, VP of Prominent Placement, says to follow important dates...

  2. Daily SearchCast, Sept. 1, 2005: SEO Book To Fight Traffic Power, Google Advertises To Consumers, Yahoo Accused Of Funding Spyware, Getting Info On The Move With Google, Testing Your SEM Knowledge

    Google Expanding Consumer Ads With European Campaign; MSN Does Product Placement on Google hiring an ad firm in Europe to target consumers, a further expansion of activities they've done in Japan, Korea and Kansas City.

  3. Tracking and Measuring Search Engine Marketing Success

    DoubleClick's DART http://www.doubleclick.com/us/advertisers/adserving/dart5/ DoubleClick's DART paid placement and advertising ROI tracking tool generates web-based reports on cost per click, number of clicks, overall media cost, conversion rates...