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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. This segment allows you to see search traffic coming from the...

  2. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Today, big data app company BloomReach announced a way it aims to bridge the gap between multidevice shopping by delivering custom content to mobile users. Once a product category is chosen, BloomReach Mobile shows relevant products based on...

  3. Driving Consumer Insights With Mobile Analytics

    So what you can do is create a custom UI and wrap it around the browser in the native language of Objective C, Java, etc, and all the rest of the app's content comes from the web. That said, Flurry excels in application engagement – you can define...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    In order to help answer that question he created this handy Google Analytics Custom Report, called Landing Page Testing Ideas, which, in addition to bounce rate, includes the following engagement and acquisition metrics: average visit duration and...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The search giant plans to equip more than 1,000 kangaroos with 360-degree cameras powered by solar panels stitched into custom-made “roo jackets” to capture images as they hop around during daylight hours.

  6. 10 Ways Rehashed Content Fails Your Website

    With web copy, commissioning content when you know the layout of your page is a custom service, and you can expect a higher standard of product as a result. However well your site performs in search engine results, at some point it needs to sell...

  7. Google Analytics Demystifies Visitor Behavior With Multi-Channel Funnel Reports

    Look for the Multi-Channel Funnels Reports in the new version of Google Analytics in the menu area between "My Site" and "Custom Reports" and let us know your experiences using them. Bill Kee, Google Analytics Product Manager spoke to Search Engine...