Based on title tags alone, it seems that the first steps of commerce are beginning to take place right within the search engine result page. The site tries to capture all possible ways a consumer might search for the same product type.
Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different...
Mobile commerce is the biggest opportunity, said Michael. Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of...
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. For example, on a search for Nokia, Aliyun’s SERP...
Having a clean feed is of benefit to an e-commerce website whether or not the company has a digital catalog. On the Google Catalogs dashboard, there is a tab in which the publisher can enter a query such as a part number or product name to search...
F-commerce a flop? It’s true that the product listings are paid search ads by advertisers, but Microsoft contends this discriminates against other companies who do not pay to be listed, misleading consumers.
If you’re a local business, can you get the local chamber of commerce to link to you? Implement such pages for each major product/service you offer. If one of the products you offer is left-handed golf clubs as a product, for example, is there a...
That’s what happened when Brian Christian wrote about the A/B test — the technology behind some of the biggest e-commerce online. You may have your prices too low for the value you are providing so customers walk away thinking that you are hyping...
This will include both Google authorship as well as product-specific information for e-commerce websites. YouTube, Google+, PLAs (product listing ads), and Google Local will see increased visibility. Google will continue to feature its "money...
Econsultancy just released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. Econsultancy's blog also shares some of their other tips from their E-Commerce Best Practice Compendium as well.
Mike Dudas, Emerging Business Lead in Google’s Mobile Commerce division, tweeted yesterday that the purpose of the acquisition is to “power highly targeted manufacturer and private label coupons. Some other exemplary applications of the techniques...
Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the data to which they have access. Overall, for the November holiday season period to date, conversion rates and return on as spend...
Leverage Google Product Listing Ads to engage more shoppers during the holiday season. AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for search marketers managing campaigns around larger retail product catalogs.
This happens to be a sensitive topic for me, at the moment, as my company has recently completed an SEO audit of a large, e-commerce website that was built on IBM Websphere Commerce. As for our earlier reference of the client on IMB Websphere, they...
We create automated bidding rules around our clients most important key performance indicators (KPIs) such as cost per acquisition, return on advertising spend, or margin goals for e-commerce clients.
Although we were aware of PLAs, we did not make them a priority until ChannelAdvisor made it clear that they’d be the only way to go on Google Shopping,” said Ben Skigen, ToolKing.com e-commerce director.
Unfortunately for e-commerce stores, 61 percent said they are likely to leave if the site isn’t mobile-friendly. Consumers are doing more on mobile devices, including shopping and product research; when they do, users look for content to meet their...
What's exciting about this panel is that the challenges these brands face represent the entire range of challenges facing our industry – from B2B search targeting, to consumer facing e-commerce, to growing a startup by leading with content.
These are sites like your Chamber of Commerce, local education sites, local news sites, trade organizations, charities, radio and news stations, etc. Many times sites like your Chamber of Commerce will lead you to other great local authority sites...
The most common example of duplicate content is on e-commerce sites where the manufacturer’s product description is used by almost all retailers. If you have an e-commerce site, then chances are your products are being pulled from a database and/or...
