SEO News

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  1. Your Guide to Structured Snippets for SEO

    Product specifications For example, if a user is only looking for the dimensions of a given product, that user is unlikely to buy your product whether they find that information on the SERP or whether they click through and find that information on...

  2. The Rise of the User Experience Marketer

    Both marketers and UX professionals must focus on creating a positive customer experience in order for a website or product to be successful. Whenever you’re updating a site’s content structure, building new product pages, or changing a conversion...

  3. Evolution in Digital Marketing Skill Sets

    As quoted from Sarah Turk at IBISWorld, "Brand awareness and niche labor skills are key to product differentiation" for marketing agencies. Or, analogous to search marketers who ignored learning Google Analytics back in 2005.

  4. Your Job Is to Make Google Look Good

    Product descriptions Yes, that's right, if you want Google traffic, your job is to make Google look good. They know that improved quality helps them build stronger relationships and higher levels of activity with their users, and ultimately, this...

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  5. Matt Cutts Extends Leave From Google Into 2015

    Duane Forrester, the senior product manager responsible for webmaster outreach, was let go in the latest round of Microsoft layoffs. Cutts had essentially become the face of Google in recent years and a lot of faith and credibility has been placed...

  6. Writing Your Way to the Top of Search and Social Results

    Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed...

  7. Secret Sauce LoMo Tips for More PPC Sales

    Google gives you the option to highlight product availability in Google maps with Local Google Shopping, as seen below: Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data...

  8. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. That means that Google is getting even more engagement data during the surge, even when the site has serious...