SEO News

By Product Google

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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    This didn't include the money invested in mobile search or Product Listing Ads. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and...

  2. Marin Adds Google Shopping Campaign Management

    Formatting product feeds and applying custom labels to work with Google Merchant Center. This integration powers product inventory managment. Automate bid strategies based on product-specific revenue targets, optimizing bids in real time.

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. Bulk Uploads in AdWords are designed to allow Google advertisers to make changes to multiple product groups...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    It can also really help with content planning and even product buying choices. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type...

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Many of the features from the newly retired products have been integrated into other areas of its product set. Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have...