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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Takeaways/Action Items Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.

  2. 10 Shocking Facts About Content Marketing Today

    Marketers can utilize the company blog to entice readers with calls-to-action and content offerings for lead capture. That being said, you can make up for the cost with the ROI of the product. Companies with an active blog generate 67 percent more...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    WordStream's research showed that businesses with lower quality scores saw their cost-per-click increased by up to 400 percent, with a 64 percent increase in cost per action. Or for a shopping company, that means 569 product sales may have been lost.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. This case could potentially become a class action lawsuit. Apple records and keeps users' Siri queries for...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be realistic, estimate wisely (borderline pessimistic), and focus on goal-driven action. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc.

  6. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Select the Website Traffic and Conversions objective to see how video ads drove viewers to action. That may explain why YouTube Product Manager David Tattersall posted an item on the Inside AdWords blog last week, “AdWords for video makes reporting...