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  1. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then...

  3. Do Weak Links Reveal Powerful Opportunities?

    In this case, the market is identifying itself – you launch a new product or campaign and someone in that market finds your offer interesting and links to it. Weak ties play a crucial role in our ability to communicate with the outside world… our...

  4. Mobile, the Ultimate Shopping Assistant, Says Google

    Mobile has become the ultimate shopping assistant, says Vineet Buch, director of product management at Google Shopping. Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of...

  5. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  6. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. Search Personality of the Year: Duane Forrester, Senior Product...

  7. Deal With the Big Rocks First

    If your site explicitly states a set of common customer problems that lead to product/solution descriptions, then it is more problem-oriented. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of...

  8. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Or perhaps you’re doing everything right inside your account, but your product or message or business model is not as robust as those of your competitors. When people find out I’m the author of Google AdWords for Dummies, the second most common...

  9. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  10. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    As an aside, BloomReach offers these type of customized experiences for retailers and consumers through its SNAP product, which we’ve covered previously here at Search Engine Watch. BloomReach’s latest research findings were announced in tandem...