SEO News

By Context Contextual Search

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  1. What is SEM? Depends on Who You Ask

    An entire industry has been built under the context of SEM as the practice of paid search. SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion.

  2. Audience Targeting in Mobile: 4 Key Elements of Context

    In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the move resulting in constantly changing locations – and with that, constantly changing user context.

  3. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    Users’ information retrieval habits are contextual – they vary based on the context of what the user is searching for and, in turn, the platforms they use. Time will tell, but for now, users utilize search universally while turning to social in...

  4. Search Engine Users Dislike Personalized Search But Like the Results

    Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization. At the most basic level, user data provides context by sharing with the engine a user’s geographic...