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  1. Your Guide to Structured Snippets for SEO

    As a collaborative effort between Google Research and WebTables research teams, structured snippets are going to change the way people find information on the Web, and you’ll need to adjust your optimization strategies as a result.

  2. Ossiam rewarded for innovation in strategies

    While others launched multiple strategies in a battle for market share, Ossiam pursued a policy of less is more, backing a few winning ideas and building relationships based on achieving consistent risk-adjusted returns.

  3. "Which Update?" Is the Wrong Question

    You need to do a thorough and unbiased review of your content and your backlinks and develop strategies to improve both. Imagine a world where you did some less-than-stellar link-building. While I understand the instinct to relate X to Y and have...

  4. Do Weak Links Reveal Powerful Opportunities?

    And that you should have strategies to redress the balance? This gives three important strategies for link builders – and marketers – to follow: Build on your strengths – look for markets in which you already have a high presence and build on that...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the Panda and Penguin updates created many changes in the way we look at off-page and on-page SEO, Hummingbird makes it imperative that we get our link-building strategies completely Google-proof if we don't want to be relegated to the dark...

  6. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Ken Shults (@KenShults) of Global Strategies was next. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world.

  8. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Here are some proven strategies for creating AJAX sites and Single Page Applications that are not search disasters. Building progressive enhancement sites or fallback pages increases initial build time and expense and adds ongoing maintenance...