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  1. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Unnatural links have an uncanny way of replicating across low-quality sites and networks. Keep producing great content, keep leveraging social to get the word out, keep building natural links, etc. Based on links downloaded from Google Webmaster...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Beside Panda updates Google began to first give marketers a clear signal of increased focus on quality content with is Structured Data report in Google Webmaster Tools. For example, today Google gives you the ability to have your author picture...

  3. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Some companies began churning out a lot of low-quality, thin content that was heavily optimized (from a title tag standpoint). Building the Wrong Links However, there are companies out there that trusted third parties to build links to help with SEO.

  4. Measuring Content Success: 2013’s Key Data Challenge

    Quality of leads Links back Most businesses are used to using analytics tools to decipher ROI and of them all Google’s treasure trove is the most widely tested and trusted. Before building your organic segments in Google Analytics or setting up...