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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    And I’m not talking about two or three pages of pagination. I’m talking about 10, 20, or even 30 pages of pagination. The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building.

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Always make anchor text contextual, never link to transactional/commercial content unless you are talking specifically about it. People are much more cautious about link-building now, and rightly so - no one wants to leave a footprint for Google.

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Limited time or resources have them talking at audiences as masses instead of investing in building relationships, one by one. The artful incorporation of real people makes this campaign more powerful than any scenario that could have been scripted...

  4. Pick Up on Current Events for Link Building

    This is the initial boost of attention required to get people talking about your message. Everybody will be talking about you, online and offline. Link building isn't such a well known goal for attention yet, so people will gladly spread your...