SEO News

By Building Keyword Lists

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  1. Evolving Your SEO: Moving Toward a Content Marketing Approach

    No Longer Necessary to Staple Keyword Lists to People’s Heads So far, so good – traditional search keyword research. Review and prioritize your keywords and map each keyword to a content type, distribution channel (Facebook post, blog post, YouTube...

  2. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Behavioral exclusions such as placements and remarketing lists are much more effective than demographic exclusions. Many people utilize their Remarketing lists for targeting the GDN. However, you can also exclude Remarketing lists from your...