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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    In 2012 Moz found a clear correlation between content length and links for their blog posts: Do you really think that misusing "their" vs.there" is going to make any difference in the social shares, links, or comments that you get?

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    One link building method that doesn't produce links 100 percent of the time, but helps us ensure we're meeting other marketing concerns, is solving problems for free. Are we excited to show our links to the client, and would we hesitate to show...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    When it comes to link building, 10 high quality links are worth more than a thousand crappy links. Just understand that you shouldn't waste time building these links. By focusing on link building and link attraction techniques that put the focus on...

  4. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Add anchor text links on those pages back to the pages you're trying to rank higher, so you can pass pooled link equity and semantic relevance signals to them. Mix in branded links, hybrid variations anchors, citations and trigger words as well to...