SEO News

By Building Eric Ward

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  1. Non-Google Link Strategy: An Example of Stealth Link Marketing

    Link building is a terribly inaccurate description of the approaches that savvy link developers and link marketers can use for generating links to client's content. My prior column "Link for People, Not Search Engines," was met with a few favorable...

  2. Be My Valentine: Please Link to Me?

    Even before that, early pioneers like Eric Ward and Jim Boykin were building links to Web sites simply for the traffic and public relations benefit. The process of requesting links in order to help your site pages rank better has been a fundamental...

  3. Google's New Tools for Site Link Strengthening

    One of the comments in Matt's post comes from Eric Ward, a well-known link building expert. I was a little worried that Google was moving back into the cave following the dropping of suggesting directory submissions and CEO Eric Schmidt calling the...