Part 2," Erik Qualman explains that good businesses realize that the relationship still needs to be cultivated. In today's building brand equity column, "Will Social Networks Become the New Inbox? Many companies still believe they need to get users...
In today's building brand equity column, "President 2.0," Erik Qualman explains that his appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy.
In today's building brand equity column, "Trick or Tweet for CNN," Erik Qualman explains that companies need to relinquish the total control they've had and allow users, consumers, viewers, etc.to take their rightful ownership.
In today's building brand equity column, "Avoiding Online Missteps with Generation Y and Millenniums," Erik Qualman explains that marketers need only look to the simplicity of Facebook and Craigslist to see that success with young people doesn't...
In today's Building Brand Equity column, "Don't Be Afraid of Social Media -- Your Customers Aren't," Erik Qualman explains that while waiting is a good idea, waiting too long is not. Savvy big brand marketers know that the junction of social media...
In today's Building Brand Equity column, "Social Search: Welcome to the World of Socialommerce," Erik Qualman explains that companies and marketers would be better off spending more time listening to their customers and potential customers, and...
