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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Building a large newsletter audience can be tough, but there are some great tools out there to help you through the process. Newsletters are an amazing marketing tool. The fans that regularly read your newsletter are often your most valuable brand...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    And it you're not a competitor, it can give you inspiration for your own link building. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories that can lead to PR...

  3. 4 Amazing Things You Simply Must Know About Sensational Headlines

    True content marketing is about building a relationship with your audience and we must carry that trust and relationship with the respect it deserves. The best content with a boring headline that does a poor job of giving the reader a reason to...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    As mentioned above, building Advanced Segments for this data will help you see it in place in other reports but there's also a lot more you can do with this data including: You would have no idea whether you were reaching the target market you...

  5. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Businesses and marketers that are already building great brands, sharing information that they've put a lot of thought and care into, and making sure their sites are optimized for search engines and users are aligning their efforts well with what...

  6. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Many have discovered that surveys can be a great source of publicity and editorial links (see 6 Reasons You Should Use Market Surveys in Link Building Campaigns). The quality of the content you create is influenced by the quality of the material on...

  7. Mobile Advertising Measurement: Winning the Long Game

    Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level...