SEO News

By Any Other Name Rebrand

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  1. The Relaunch of Syfy: When Search Shapes the Brand

    Clearly, the rebrand is consistently paying dividends from the standpoint of search engagement and reach. The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the...

  2. SearchDay | Keywords and Site Architecture

    They will rebrand under the Advertise.com name, which will serve a larger online advertising solution including PPC, contextual advertising, and display ads. Can anyone tell me the repercussions of having the Title of a document or the main content...

  3. ABCSearch Acquires and Rebrands as Advertise.com

    They will rebrand under the Advertise.com name, which will serve a larger online advertising solution including PPC, contextual advertising, and display ads. Privately-held paid search company ABCSearch, Internext Media Corp.company, has acquired...

  4. MSN adCenter Officially Launches & Changes Name to Microsoft adCenter

    I am not sure that rebranding from MSN to Microsoft is the best decision for adCenter, but it is certainly a decision that will get people talking about the possible reasons why for the rebrand. While MSN adCenter has been in pilot mode since mid...

  5. Putting Search in the Ad Mix

    Kodak's campaign goal was to rebrand itself. In a case study that could be called: Teaching and Old Brand a New Trick, David told us how Carat helped Kodak revive itself and begin to carve a name for itself in a new market using Search.