Established businesses that are going through a rebrand (you’ll want to avoid domains with keywords and focus on your brand name, which is what people will search for). Or even new businesses where local search (establishing the city name in the...
They added Voice Search support for 13 additional languages, did a rebrand of the Rich Snippets Testing Tool, and announced that Google Trends and Search Insights had become one. Clarifying text will appear in the drop-down box to help you...
Microsoft is to rebrand its advertising arm as part of a deeper partnership with Yahoo. The name for the partners' collective advertising offering will be the Yahoo Bing Network, according to a Microsoft blog post.
Sorry, but when did Mashable rebrand itself as Laughable? There was Droid in 2009, the Nexus One in 2010, Offers, and the giant blue arrow promoting Google+ last year, to name a few. Apparently Google jumped the shark this week, punched some nuns...
This is more than a rebrand; users will no longer be able to research domains or ad placements that are not part of the Google Display Network. Among them, a name change: it will now be known as the Google Display Network Ad Planner.
Interesting considerations to troubleshoot PPC problems ahead of a rebrand. With the new Search Engine Watch design we have retired the name SearchDay for our newsletters, which are now called SEW Daily and SEW Weekly.
Last week, the search giant also took a step to rebrand and unify its content under one name, the Google Display Network, formerly known as "Google Content Network". How it will work According to the Italian newspaper, Google has approached...
This should be good news for brands that had to rebrand for search engines and a new page description designed to appeal to Facebook users. The image must be at least 50px by 50px and have a maximum aspect ratio of 3:1.og:url - The canonical URL...
Clearly, the rebrand is consistently paying dividends from the standpoint of search engagement and reach. The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the...
Bing: What to Expect (Hint: It's More Than Just a Live Search Rebrand) Posted by Nathania Johnson May 29, 2009 Yes, Microsoft's Bing is a rebranding of Live Search, but there are added features which make it a whole new search engine from the...
They will rebrand under the Advertise.com name, which will serve a larger online advertising solution including PPC, contextual advertising, and display ads. Can anyone tell me the repercussions of having the Title of a document or the main content...
They will rebrand under the Advertise.com name, which will serve a larger online advertising solution including PPC, contextual advertising, and display ads. Privately-held paid search company ABCSearch, Internext Media Corp.company, has acquired...
In the meantime, Live Side says the possible new name for the rebrand is Kumo.com which they say means cloud or spider in Japanese.Is Kumo a good enough word to use as a verb? Major hat tip to LiveSide.net for gathering the bits and pieces coming...
MyBlogLog to Rebrand and Make Significant Changes, David Dalka Yahoo Plans New Name and Features for MyBlogLog, Marketing Pilgrim Organic Search So.Should We, or Shouldn't We? A debate has emerged about the importance of "the small stuff" in SEO.
Yes, England is a much bigger market, but why rebrand in such a way as to alienate Scotland (and Wales and Northern Ireland)? And knowing the Scots, they're certain to hold a grudge well beyond when the candy changes back to its previous name.
I am not sure that rebranding from MSN to Microsoft is the best decision for adCenter, but it is certainly a decision that will get people talking about the possible reasons why for the rebrand. While MSN adCenter has been in pilot mode since mid...
Companies who really must rebrand, or who purchase a more desirable domain name for some other reason, have some recourse with Google other than getting buried in the SERPs [search engine results pages” and taking a financial hit.
Kodak's campaign goal was to rebrand itself. In a case study that could be called: Teaching and Old Brand a New Trick, David told us how Carat helped Kodak revive itself and begin to carve a name for itself in a new market using Search.
Kodak's campaign goal was to rebrand itself. High rankings in search have been used to establish a trusted name for this self-built online phenomenon. In a case study that could be called: Teaching and Old Brand a New Trick, David told us how Carat...
Rebrand Tech As ExpertRank Inside? We know that Ask Jeeves has promised a rebranding to come, with the smart money being on shortening the name to Ask and showing Jeeves the butler the door. As for the butler, while he might be out of the name...
