SEO News

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  1. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. Developing a sound URL structure is very foundational to this effort (you would rather a URL such as

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. I was part of the relocation effort and the number of decisions...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. The new rules of selling and customer service are here, they’re...

  4. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Of the websites studied, 16 percent did not support searching by product name or model number. Eighteen percent didn’t provide useful results if the product name was off by a single character. When shoppers on your e-commerce site are looking for...