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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. The new rules of selling and customer service are here, they’re...

  2. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Of the websites studied, 16 percent did not support searching by product name or model number. Eighteen percent didn’t provide useful results if the product name was off by a single character. When shoppers on your e-commerce site are looking for...