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Buzzmetrics

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  1. WOMMA Names First Elected Board

    Pete Blackshaw, CMO, Nielsen BuzzMetrics Carson had been CEO of Buzzmetrics, which was acquired by Nielsen parent VNU in January at the same time as Blackshaw's Intelliseek. Since both now work for the same combined company, Nielsen BuzzMetrics, it...

  2. Blogs, Boards, and Posts: Capturing Consumer Buzz Online

    Carson gave a brief overview of BuzzMetrics, "the leader in word of mouth research and planning. Through its proprietary Discussion Miner technology, BuzzMetrics identifies the most influential consumers and then measures the impact of their public...