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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    BuzzFeed's rising popularity is creating its own buzz among content marketers who are wondering if the BuzzFeed platform is replacing company-owned blogs as one recent headline asked. Everybody now has the view that you fish where the fish are…I go...

  3. Google Axes iGoogle, Chatback & Google Mini

    Google Shutting Down Buzz and 4 Other Services This makes sense, considering Google recently paid somewhere in the neighborhood of $100 million to acquire social platform Meebo. In another of what Google calls their “spring cleaning” announcements...

  4. What Google Analytics New Social Reports Offer & What They Can’t

    When Google Analytics announced their new social reports at SES New York last month there was a lot of online buzz declaring Google was “squaring the circle” of social media ROI by putting in place a more robust collection and filtering mechanism...